At Lifestyles, we believe in sustainable global development and want to play our part in it. We are committed to making a difference and strive to have a positive impact on the world, through our products, but also through our business practices and our production methods.
To make billions of joyful moments sustainable
To put sustainability into more joyful moments by incorporating one or more of our sustainability goals into every initiative in every function of our business every year
In 2020, we have set ourselves five key areas to focus on as a business, based on the UN’s 17 Sustainable Development Goals. We are currently doing a lot of good work across the business in these five areas and will strive to do more throughout the year and beyond.
To promote good health and wellbeing for our consumers through safe, consensual, healthy sexual relations.
Building on our mission, optimising access to products that promote sensual wellbeing. We will pioneer promoting wellbeing and good health through sex and building on our education work around HIV and AIDS.
To provide quality education around safe sex, consensual relationships and the prevention of sexual diseases to consumers around the world.
As a global sexual wellness company, we are in a trusted position to be an influencer and educator for consumers on sexual issues and wider education around sex in relationships (sensuality).
To be a brand that champions and promotes gender equality across the world, through awareness and education.
We are a global company, with trusted brands, we are in a trusted position to promote gender equality around the world, helping to educate around gender equality issues such as FGM.
To promote responsible consumption across our staff and consumers.
To promote responsible, sustainable production across all of our factories.
As a global business, we have a responsibility to promote responsible production practices and do our best to reduce the impact that we have on the environment from our own production practices and the materials we use.
We also have a responsibility as a global manufacturer to help our consumers reduce their own impact through consumption by providing products that are more sustainable (less plastic, smaller carbon footprint)
To reduce the overall carbon footprint of the business, helping to limit the impact our products have on the environment.
As a global company we have a responsibility to lead by example on climate change issues.